Tuesday, July 15, 2014

The Factographic

I don't know if they really have a name but this is what I am calling them.  It all started with The Most Interesting Man in the World - a character in an advertising campaign for the Dos Equis brand of beer, produced by the marketing firm Euro RSCG for Cuauhtémoc Moctezuma Brewery.    The ads feature Jonathan Goldsmith as the world's most interesting man.  The idea began being co-opted to get across any number of humorous nuances about daily life and situations - by plastering bold text onto the image.  The practice took an interesting turn when instead of cute little lifeisms, the content became attacks against opposing thought.  Now our handsome beer drinking friend is rarely seen in favor of graphic images that better promote the ideal being shoved down our throat... those deep meaning messages branded onto images that are meant to represent the absolute truth about a controversial subject.  Posts like those usually make little sense, don't change anyone's way of thinking, and only serve to divide the population further. Forwarding them only serves that negative agenda. They don't give anyone an "ah ha!" moment - they only make each side think the other is an idiot.  90,101,75,0,B

11 comments:

HIgh Desert said...

A very wise man!

Margery Bills said...

That's what t.v. Is for-to show us our ideal.

Margery Bills said...

That"s why some books are banned from entering the U.S. - they do not reflect our ideal.

czardastx said...

Most of the "factographics" are only opinions or for amusement. That's how I take them, I've never thought they represent the absolute truth. They are nothing but an extension of the motivational posters that were so popular in the 90's.

Some people make them to be witty, to be informative, to express an opinion or state their idea of an absolute.

I don't take them seriously.

mike said...

the guy looks pretty good for 75 years old

Rev.jimmyleebob said...

It starts out so innocent...incremental conditioning of the mind..then you're Pavlov's dog...woof

Dizzy-Dick said...

Dang, and here I thought the other side was always the idiot!!

Chris & Michelle said...

Wow !
Somewhere I missed the moment when the TFL Blog became something other than a friendly discussion about The Field Lab ?
Airdog

remmij said...

memes —
example
seems 2009-13 was his heyday -
most yada,yada
by my math, if the MIM was born in 2006, he is only eight and looks a little worn for being a young lad…
early clips
different strokes, my friend, different strokes

S. Cooper said...

It's called a "meme." It is actually quite old as far as philosophy and psychology are concerned. The graphic arts version is just a modern social media slant to it. ~Sherri

Larry G said...

I never knew that TV and commercials, and that nasty MSM was in control of TFL ... hell I didn't even know John had a TV or was inclined to spend that much time worrying about what others thought!

Good Lord!